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The welcome email every beauty business needs

What to say after someone books, so they turn up excited (and on time).

5 October 2026 · 4 min read

What to say after someone books, so they turn up excited (and on time).

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Client experience

Saying no to discount requests, kindly

Friendly scripts for when a client asks for mates rates.

5 min read
Pricing & profit

How to price BIAB in Australia (2026): a nail tech's guide to real profit

Product cost, time, overheads and the hourly rate you actually deserve. We do the maths on a builder gel set, step by step, so you can set a price and stop second-guessing it.

9 min read
Marketing & socials

Your Instagram bio is doing too much

Three lines, one job: get the right client to tap Book. Here's how to write it.

5 min read
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