The Stone Fruit Blog
Juicy reads for busy beauty pros
Straight-talking guides on pricing, marketing and running a beauty business you actually like.
Latest posts
Your Instagram bio is doing too much
Three lines, one job: get the right client to tap Book. Here's how to write it.
5 min readThe 15-minute Friday money check-in
A tiny weekly ritual that keeps your numbers honest, without the dread.
6 min readHow to raise your prices without losing your regulars
The wording, the timing and the notice period that keep clients loyal.
7 min readWhat to post when you have nothing to post
Twelve low-effort content ideas you can shoot between clients.
6 min readWhy your services keep running over
Time your services for one week and the fix usually jumps right out.
5 min readThe welcome email every beauty business needs
What to say after someone books, so they turn up excited (and on time).
4 min read